![]() ![]() The golden rectangle will become your best friend. As soon as you understand what is the Golden spiral and how it occurs to everyone you step your foot, you can start using it in your logo design. Don’t worry, this part is a lot more interesting. We understand that you might be at a loss, and confused after all those numbers. If we go further, by connecting the angles you can form a Golden Spiral. Notice the proportion of the formed rectangle’s sides: 1:1,618 – exactly the Golden ratio. The progression of numbers form a visual pattern: If we were to visualize Fibonacci’s sequence, here’s what it would look like: In its essence, the golden ratio is the relationship between two quantities where the ratio of the small quantity (a) to the large quantity (b) is the same as the ratio of the large (b) to the whole (a+b). The ratio of two consecutive numbers from the sequence gets closer and closer to the Golden Ratio, 1.618 the further we go. What does it have to do with the golden ratio? This sequence is the mathematical rule our world is built on. The sequence itself can be found all over nature, in the number of flower petals, spirals of a sunflower, or a pineapple. The next number is a combination of the previous two. ![]() The number takes its roots from the Fibonacci sequence: 0,1,1,3,5,8,13,21,34. ![]() The Golden ratio will form if the proportion is 1:1.618. The ratio is the relationship between 2 or more elements. If built according to the Golden ratio, the logo becomes more harmonic.
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